Back to the Studio
Separating art from digital strategy.
After reflecting on last week's column, I think that asking people who are interested in my art to customise which emails are received from me via a platform that keeps changing is not the experience I want to give.
To provide a simpler, more pleasant experience, I've separated my art from my writing on digital strategy. You don't have to do anything; I'm just letting you know. From now on, emails about my art will once again be sent from my studio email account at my website, hazeldooney.com. I've created an Index there, which is like the elevator pitch version of all recent writing, to give a chronological overview from when I returned to Sydney in 2017.
The Digital Strategy + Execution column will still be sent from and archived at afterstudiohours.com, on the Substack platform. If you're not interested in receiving this column via email, please unsubscribe – you'll still receive emails about art, and have an option to unsubscribe from those at any time.
Tech’ is only useful if we can streamline our use of it to maximise our time elsewhere. For me, recently, this has meant establishing new work routines and ways of communicating then returning to painting.
When I started using Substack it was a self-publishing platform with literary aspirations. I think it's a good platform for art critic John McDonald, though it's worth noting that the rapid growth of his site everythingthe.com has been completely organic and is solely due to the quality of his writing, existing professional network, professional reputation and word of mouth. To my knowledge, his writing has never been featured on or recommended by Substack after it social-media-fied itself and, so far, none of his audience growth has come from being on the platform itself.