A re-introduction

Why I'm writing this column and what qualifies me to do so.

As an artist, I like the esoteric. However, sometimes it's good to be a little more direct. I thought I should re-introduce myself briefly, and more clearly, so you know who I am and why I'm writing this column.

I am a fine artist whose work is collected internationally and holds value on the secondary market and an essayist who has been published in literary journals and major newspapers. I've been indie via the internet for more than twenty years. I established a Substack for the audience I already have, without thinking about the community here. That changed recently.

In late 2024 I advised Australia’s leading art critic and my good friend John McDonald on digital strategy and setting up his Substack after he was fired at short notice.

It showed me there’s a gap for helping people in the arts and creatives who do high quality work with their digital strategy and execution – which means how to actualise your goals online and tutorials on improving visual communication like taking and making better photos and videos with a smartphone to better showcase your work. So now I write this weekly column about it here, after my day's work as an artist.

This column is posted on Thursdays at 2pm in Los Angeles, 3pm in New York, 8pm in London, 21h à Paris en anglais pour l'instant et en français quand mon français se sera amélioré, midnight in Dubai and on Fridays at 7am in Sydney.