Why You Need a Website
And an inexpensive alternative for artists
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When I was a child, if we wanted to find a business or service, we searched the Yellow Pages. It was a thick book with all the names, addresses and phone numbers of every kind of business or service available, grouped by topic and listed in alphabetical order.
There is no digital equivalent of the Yellow Pages. These days we seek information online via search engines, with these searches increasingly summarised by artificial intelligence. Often, we also check associated social media accounts.
Without an online presence through which you communicate clearly and consistently, your business becomes invisible and at risk of being replaced by an inferior business that has greater visibility online.