Your Online Presence: What, Where and Why
What I think creators should be doing online and why.
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Telling people what to do is not my style. I prefer to show an example, which I figure other people can analyse and adopt if it suits them. However, in this context where I'm offering advice based on my experience, it's appropriate to be specific. So this column is about what I think creators should be doing online, where to do it and why.