The Guide
Discover Hazel Dooney’s DIY Digital Empowerment, a 25,000+ word, step-by-step guide narrated by the artist, crafted from strategies honed since 2005. Beyond standard ‘online art marketing’ and ‘selling art online’, this course empowers artists and creators to thrive by building a robust digital presence across multiple platforms, creating effective communication systems, and converting viewers into collectors. It concludes with a practical maintenance checklist and Hazel’s blog/newsletter Studio Notes serves as an ongoing, real-time case study. Subscribe monthly or yearly to tailor your experience. Recommended for 6 months, the course can be completed in as little as 1–3 months if you’re fast-paced!
The Artist
Hazel Dooney pioneered a direct-to-collector online business model for contemporary art in the mid-2000s, bypassing the traditional artworld. In 2024, she advised Australia’s leading arts critic, John McDonald, on concept and digital strategy for everythingthe.com. Explore Hazel’s achievements in her professional biography.
